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The One Niche You Can't Connect With (Or Help)

"If you stop talking about your customers' problems, they stop paying attention to your brand." Donald Miller, StoryBrand She blinked. ...

What Judge-y Yoga Taught Me About Marketing

When you judge another, you do not define them. You define yourself. Dr. Wayne Dyer Key Takeaway: What you think will work in growing...

How to Capture Your Audience's Attention (And Keep It)

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, founder and CEO, Marketoonist Takeaway: Your website and your message...

Is It Ethical to Use Fear in Health & Wellness Marketing?

Is it ethical to use fear in marketing to prospective health and wellness clients? Negative emotions can be a powerful trust builder.

The Joy of Choosing Your Own Leaders

“As we look ahead into the next century, leaders will be those who empower others.” Bill Gates, co-founder of Microsoft (This article was...

Problem Solving: How to Make Your Audience Care About Your Solution

"People do not care how much you know until they know how much you care." Teddy Roosevelt Have you ever noticed the power of a really...

Self-Promotion: How to Talk About Yourself So That Your Audience Loves You

“In order for connection to happen, we have to allow ourselves to be seen. Really, truly deeply seen.” Brene Brown I’m a diehard Blues...

Why You're Jaded About Marketing Gurus

"People don't buy what you do. They buy why you do it, and what you do simply proves what you believe." Simon Sinek A re all coaching...

Why I Never Use This Word When Writing Headlines

On average, 5X as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents...

Should You Use AI-Generated Content to Write Your Website?

Some people worry that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority...

We Aren't Doing This Kind of Marketing Anymore. Why?

"The best marketing doesn't feel like marketing." Tom Fishburne M & M’s--They melt in your mouth. John Deere Tractors—We may doze but we...

Business Jargon: Why Smart People Don't Do This

"So what do you do?" I asked at a Business After Hours event. The man opened his mouth, and suddenly, the room started swimming and my...

Is Your Marketing Message Missing This?

If your marketing message is broad, you're missing out on more sales. Here's why.

Should You have More Than One Marketing Message?

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." Joe Chernov Have you ever tried to hold...

Self-Promotion: Should You Talk About Yourself with Your Marketing?

“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar I’ve said many times, good...

Brand Storytelling: How to Add Value Without Driving Up Cost

"Not adding value is the same as taking it away." Seth Godin “How do I communicate my value so that price is a non-issue?” This is one of...

How to Make Customer Reviews Work for You

"A satisfied customer is the best business strategy of all." Michael LeBoeuf Great customer reviews are so important because they show...

The Forgotten Sales Technique

“The only way I can get you to do anything is by giving you what you want.” Dale Carnegie Farmer Husband loves heirloom breeds. That’s...

Marketing Message: Do You Hear What I Hear?

"By listening, marketing will re-learn how to talk." David "Doc" Searles “It’s pee like me,” I said hotly. “No, it isn’t. It’s be like...

What Schlitz Beer Can Teach You About Your Marketing Messaging

“It's not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot It was the early 1900s....

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